| Gender Female: 58% Male: 42% |
Age Median age: 27/50 |
Income Average Income: $122,300 Earn more than $250,000/year: 35% |
| Marital status Married: 44% Single: 52% Separated/Divorced:57% Living with Partner: 53% |
Education College degree or more:65% Graduate Degree:33% |
Car Median car value: $32,000 Car value over $65,000: 21% |
| Home Average home value: $350,000 Own second home: 26% |
Lifestyle travel Have Traveled in the past 3 years: 87% • Continental USA: 70% • Caribbean: 60% • Europe: 35% |
Consumption 1 can a day: 62% 2 cans a day: 21% 3 cans a day: 6% other: 11% |
| Physical Activity Gym 3 times per week or more: 27% Gym 2 times per week: 34% Sedentary and others: 39% |
Physical Activity Spa and beauty salon 3 times a week: 29% Spa and beauty salon 2 times a week: 53% Spa and beauty salon once per month: 18% |
Physical Activity Leisure sports (tennis, golf, ski, etc): 74% Extreme sports : 27% |
| Sales Online:84% Non Online:16% |
Sales Spa: 37% Gyms: 18% High altitude spots: 14% Nightclubs: 1.5% |
Sales Ski resorts: 3% Polluted city: 9% Retail stores: 17.5% |
